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Writer's pictureChristopher Thomas Callow

30 Days of Motion #Day5 Baby Bons Ident

Updated: Jun 10, 2019

Throughout this challenge, I'm always open to freelance work that I can incorporate and use as a chance to apply what I've learnt.


I was referred to a client from my graphic design mentor that runs a small business in Australia, catering to baby products. The brand is already current so I was only tasked to produce a short animation using their logo for Instagram.


Logo:




Considerations:


- Format for Instagram

- Playful animation

- Needs royalty free sound to match


Working with clients overseas isn't new to me and for my future endeavours, this is will be invaluable work experience for when I'm freelancing.


Sketches:



Concept Development:


Draft Versions:






Output:




With the time restriction, the animation is very simple but the client is happy and is now promoting on Instagram.

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