Cyber Consult Promotional Video
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  • Christopher Thomas Callow

Cyber Consult Promotional Video

Updated: Jun 10, 2019


From what I've already achieved with my previous challenges, I took the plunge of taking on a bigger one with a promotional video for the Norwegian cyber-security company: Cyber Consult


Brief from client:


Scene 1;

Show the world map and zoom in on Norway.


Text: Norway is in the top 10 most targeted countries for cyber-attacks.


Many Pins drops hitting the map of Norway

Scene 2;

Zooming in on the top of IceBerg showing major attacks in the news in Norway. (Picture provided in email)

Text: As we know, some major companies have been attacked in Norway recently.

Then it zooms out, showing the whole Iceberg.


1st shown text: These are just the known cases. Most attacks happen to SMB’s as they are much more vulnerable.


Following text: Many of these companies aren’t aware they have been breached.


Scene 3;

Show the scale of 5 years previously growth in cyberattacks. And then pinpoint the massive growth which will occur for the next 5 years to come. So show that the graph will be massive after 2019. To create the feeling of urgency for the audience.

Scene 4;

Big Question mark, asking why is that the case?

Scene 5;

Initial text on page: Just three simple reasons may be

· Outdated security measures

· Lack of knowledge

· False sense of security


Hackers/attackers know for a fact that the SMBs lack extensive security measures. Which increases the hit rate.

Place funny animation to each point in the bullet listing

Scene 6;

Emoji hand waving

Upper page Text: Have any questions about your security status?

We would love to have a chat with you.

Following the previous text underneath: Cyber concern? CyberConsult.

The end.


Brand Guidelines:




Research:


Idea Generation:


Firstly I started blocking out how the scenes would look from basic stills, then later on settle on a style that would shape the rest of the animation.


It was difficult to decide whether to have a low-poly style iceberg or a detailed one. Ultimately, I went with


Concept Development and Feedback:


Scene 1:







Draft Versions:


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Client Changes:


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Version 20+ (Client Revisions/Amendments):




Output:


Client Version:

Feedback:

I've thoroughly enjoyed the learning experience that came with this project. From client changes to the constant question of "How can I add value to the client?"

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